THAIFEX – HOREC Asia is Southeast Asia’s premier hospitality and food service trade show. The trade show is scheduled annually at the IMPACT Muang Thong Thani in Bangkok, Thailand. This exhibition serves as a pivotal platform where industry professionals converge to explore cutting-edge innovations, establish global business connections, and discover transformative solutions shaping the future of food service and hospitality. 

Origins and Evolution

Born from the success of THAIFEX – Anuga Asia, THAIFEX – HOREC Asia was established to address the burgeoning needs of the HORECA sector, encompassing hotels, restaurants, cafés, and catering services. With a clear focus on transformative innovations and business growth, it has become the definitive event driving the sector forward in Southeast Asia.

Exhibition Space

Spanning 27,000 square meters, the exhibition is structured into nine key segments, offering a comprehensive view of the latest trends and innovations in the industry.

Exhibition Segments

THAIFEX – HOREC Asia encompasses nine distinct segments, each highlighting specific facets of the HORECA industry:

1. Bakery and Ice Cream: Showcasing the latest in baking equipment, ingredients, and ice cream innovations.
   
2. Café and Bar: Featuring coffee machines, brewing techniques, bar equipment, and beverage trends.
   
3. Cleaning and Laundry: Presenting advanced cleaning technologies, hygiene solutions, and laundry equipment.
   
4. Dining: Highlighting tableware, cutlery, and dining ambiance solutions.
   
5. Furnishing: Exhibiting furniture and interior design concepts tailored for hospitality settings.
   
6. Kitchen: Displaying state-of-the-art kitchen appliances, cookware, and culinary tools.
   
7. Services: Offering insights into consultancy, training, and other professional services for the industry.
   
8. Tech: Introducing the latest technological advancements, including AI, IoT, and automation solutions for hospitality.
   
9. Wellness: Focusing on health and wellness trends, including spa equipment and fitness solutions.
   

Each segment provides attendees with a deep dive into the latest products, services, and innovations shaping the future of the HORECA industry. 

Special Highlights and Parallel Events

Beyond the exhibition, THAIFEX – HOREC Asia offers a series of parallel events designed to enhance the attendee experience:

• ASEAN Barista Team Championship: A competition where top baristas from the region showcase their skills and vie for the championship title.
  
• THAIFEX – HOREC Academy: A platform featuring industry experts presenting insights on emerging HORECA sector trends, sustainability, and operational efficiency.
  
• THAIFEX – HOREC Innovation Awards: Recognizing and celebrating groundbreaking products and services that are revolutionizing the industry.
  
• THAIFEX – HOREC Xperiential Zone: An immersive area showcasing innovative solutions addressing the industry’s most pressing challenges, including contactless technologies, digital guest experiences, energy efficiency, food waste reduction, plant-based menus, and sustainability initiatives.
  
• Thailand Ultimate Housekeeping Challenge: A competition highlighting the skills and expertise of housekeeping professionals in the hospitality sector.
  

These events provide attendees with opportunities to gain strategic insights, witness live demonstrations, and engage in high-value networking. 

Who Should Attend?

THAIFEX – HOREC Asia is tailored for a diverse range of professionals within the hospitality and food service sectors, including:

• Hotel and Resort Owners/Managers: Seeking the latest in hospitality solutions and services to enhance guest experiences.
  
• Restaurant and Café Operators: Looking for innovative products, equipment, and culinary trends to elevate their offerings.
  
• Catering Professionals: Interested in discovering new catering equipment, services, and food innovations.
  
• Purchasing Managers: Aiming to source high-quality products and establish relationships with top suppliers.
  
• Chefs and Culinary Experts: Keen on exploring the latest kitchen technologies, ingredients, and culinary techniques.
  
• Hospitality Consultants: Looking to stay abreast of industry trends and network with key players.
  
• Investors and Entrepreneurs: Considering ventures in the HORECA sector and seeking insights and opportunities.
  

Attending the event provides unparalleled access to industry leaders, emerging trends, and a comprehensive overview of the market landscape.

Conclusion

THAIFEX – HOREC Asia is a must-attend trade show for professionals in the hospitality, restaurant, and catering industries. With its diverse exhibition segments, cutting-edge innovations, and high-impact networking opportunities, the event provides a valuable platform for businesses looking to stay ahead in the fast-evolving HORECA sector.

From hotel and restaurant operators to catering professionals and industry investors, attendees can explore the latest trends, discover game-changing technologies, and connect with top suppliers from across the world. The event’s special highlights—such as live competitions, expert-led conferences, and the Hosted Buyer Programme—further enhance its value, making it a premier destination for those seeking growth and success in the industry.